The wonders of ‘In-game advertising’ makes this game strangely compelling for example: Duracell batteries, Skippy peanut butter and 7up bottle caps are just a few of the dozens of licensed items which you will find in the game.
~ Other examples:
McDonald’s and Intel are already spending more than $2 million on their virtual presence in the Sims community. Players can not only buy a virtual Big Mac, but can actually become McDonald’s franchisees. They will use Intel branded PCs in their virtual homes and offices.
Nokia, meanwhile, has opted for ‘Kelly Slater’s Pro Surfer’ (an Activision game), which will show the main character using a Nokia cell/mobile phone (sources: NYT and Internetnews.com).